Oway: Organic Way

Organic Way of Life

At K’Bello Organic Hair, we are proud to carry Organic Way (Oway), 2015 & 2016 Reader’s Choice Award winner for best professional ammonia-free hair color. Oway is the first professional full hair care line based on bio-dynamic extracts, micronised plants, hydrolates, essential oils, and fair trade ingredients. 

Oway’s products come all the way from 50,000 square meters of untouched farm land in Bologna, Italy. It is here that 12 different types of medicinal plants are grown, harvested, and distilled. All the plants are processed without solvents or chemicals according to bio-dynamic farming standards. Some of the medicinal plants include Rosemary, lemon balm, sage, thyme, mint, and helichrysum. Since all of these plants are directly grown and processed, their essential oils are able to be obtained. These oils make it possible for Oway's products to have a 100% natural scent and serve aroma-therapeutic functions.  

It's time to think of organic color in a new light. The highest quality ingredients are hand selected to achieve professional results without the use of harsh chemicals to form a complete organic color system. Each part of the Hsystem is pH-balanced and rich in bio-dynamic, organic ingredients. 

Oway Products

Oway’s Hcolor is the world’s first color enriched with bio-dynamic and organic oils. We are pleased to say that Hcolor delivers wonderful gray coverage with 95 shades to choose from and is 100% ammonia free. It is vegan, cruelty-free, and requires no pre shampoo or heat. Since Hcolor is formulated with essential oils, it has the ability to improve hair texture over time. Oway features the world’s first phytobutter-bases activators that provide extra protection with no irritation for even the most sensitive client. It is formulated without parabens, petroleum, PEG-PPG, mineral oils, fragrance allergens, or artificial colorants. 

Harmony between nature and humans

Since Oway deeply cares about our planet, all of the products are packaged in 100% recycled, recyclable, or Eco-certified material therefore greatly decreasing the impact on the environment. Pharmaceutical grade amber colored glass bottles and jars are used to store and preserve the purity of the formulas and are 100% forever recyclable.

Oway knows that they cannot change the world, but they believe that it can be improved! Every purchase that is made outside of their lush farm is an informed and ethical one. Meaning, they have been able to setup fair-trade alliances that support over 800 communities. These networks help support poor countries in the world. 

Oway is also 100% cruelty free and PETA certified. For European Union manufacturers, testing on animals has been banned  since 2004 on the finished cosmetic and since 2009 for raw materials 

 All of the thinking behind Oway is built on beauty. They believe that beauty is the emotion of life. The plants are nurtured with love, kept absolutely free from anything synthetic, and harvested with passion. In order to sustain this beauty, Oway believes that we must all respect the world around us, therefore reflecting harmony, balance, and health.  


For more information please visit: http://www.oway.it/en/